As my term as Director of Communications comes to a close, it seems like a good time to reflect on the changes that have happened to the portfolio over the last two years. When I started as Assistant Director of Communications the process of rebranding had already begun. With a lot of hard work by Jason Noble (past director of communication), Jeremy Sherry (Enter the Mind), and the website committee, the new CSEG branding, website and logo were introduced at the 2013 AGM. Shortly after, the CSEG RECORDER website was brought online, giving our members the ability to search present and archived RECORDER articles (www.csegrecorder.com).
In the September 2013 issue of the RECORDER, a modern new look was introduced to the cover, followed by the redesigned interior in the October issue. I would like to thank the hard work of Alex Harle (Alexandra Harle Designs), Lawrence and Bonnie Luft (The Printman), and the RECORDER committee for incorporating the CSEG’s brand new look in a very efficient manner.
As the redesign of the website came to a close, we had to determine whether or not the website committee should continue. It was suggested that the website committee be morphed into a committee to oversee the CSEG’s involvement in social media, and the committee excitedly took on the challenge. This development resulted in the website committee officially being renamed the digital media committee or DMC for short. The DMC is intended to be a resource of information and advice for any CSEG committee looking to get involved in social media (Facebook, LinkedIn, Twitter, etc.). If you are involved in a CSEG committee and looking to get involved in social media (or are already), please contact Will McCarthy, Meghan Brown, or myself so that we can ensure that CSEG portrays a uniform front for all social media.
Another development on the social media side is the launching of the CSEG LinkedIn page. If you have not already done so, please join the CSEG LinkedIn page. I would like to thank Meghan Brown (Assistant Director of Communications) for designing the site, and the DMC for taking on the responsibility of managing and maintaining it. Look for the CSEG Twitter feed: @csegonline.
The latest endeavour the DMC will be taking on is the development of a digital photo library of all CSEG owned images. The purpose of this library will be to manage all CSEG digital images and documents (in one location) and give access to appropriate committee members in need of pictures for marketing materials.
On a personal note, the two years that I have been involved with the CSEG executive have been a rewarding experience, and I have enjoyed being a part of all these changes. In a few short months my term as Director of Communications will end and Meghan Brown will take over the position. Having worked with her over the last year, I know she will do a great job.
Lastly, I would like to take this opportunity to wish everyone a very happy holiday season, and a prosperous New Year!